About us

Making the world healthy!

Our goal is to make the world healthier. That is why we always think quality over quantity. Our health is greatly affected by what we eat, and therefore we believe that everyone should be supplied with the extra nutrients that our bodies need in order to function optimally. In a combination of our 40 years of experience and the latest knowledge and research, we offer a wide range of vitamins, herbs and organic minerals for both children, young people, adults and seniors. Then everyone is guaranteed a healthier future.

Natural health, of course

Our product philosophy is to deliver quality products, and we want to offer you the best nutritional supplements. Therefore, our dietary supplements contain as few excipients as possible, while all our minerals are organic with high bioavailability for better absorption. We believe that naturalness equals health, which is why all our products are free of artificial sweeteners, artificial preservatives and artificial colours. We also believe that everyone should have the opportunity to be healthy, which is why our products contain neither lactose nor gluten.

Although your health is the focus, we also think of others. We are quite proud to be able to say that 61 out of our total of 68 food supplements are now also 100% vegan - and we are of course working to get the last ones on board.

Quality is ensured through HACCP (Hazard Analysis and Critical Control Point, including GMP) as well as 3rd party analyzes of microbiology, heavy metals and nutrients, depending on the nature of the product.

40 years of experience takes a long time to gain

We are enormously proud that we can still carry on founder pharmacist Jørgen Pedersen and wife pharmacologist Ane-Lise Pedersen's desire to make the world healthier. The desire for a healthier world was the basis for starting danish pharmaceutical industry as (dfi) back in 1978, which today is still a Danish family-owned company. Today dfi is managed by daughter Gitte Pedersen and her husband Marco Capobianco in collaboration with their son Patrick Capobianco and daughter-in-law Cecilie Lyndrup. This constellation of 2nd and 3rd generation gives us the opportunity to combine many years of experience with an innovative, digital way of thinking, and in this way ensure consumers the best products with the best service. We take great care in providing personal advice and guidance in conjunction with delivering quality products to everyone.

(From left: Caroline, Isabella, Marco, Gitte, Patrick and Cecilie)

With the environment in mind - also for your sake

We think about the environment with everything we do, and it is not only for the sake of the environment, but also for the sake of you and your family. That is why all our cans are exclusively made of PVC-free plastic, and at the same time we strive to use as small cans as possible. In addition, we only use certified Ecolabel paper, which means that 70% of the paper is made from surplus residues from wood production etc. At the same time, product catalogues, brochures and other printed matter are printed with FSC certificate, CO2 climate-neutral certificate and cradle-to-cradle certificate. That is that our printed matter comes on paper from responsible sources, the production is CO2 neutral and the printed matter is produced 100% degradable without the use of harmful chemicals and heavy metals.